This project will characterize the general recreational 
user in Morro Bay, California by evaluating user recreational activities, 
recreational expenditure patterns, and perceptions of environmental quality. The 
economy of Morro Bay was historically supported by a thriving fishery located in 
an ecologically sensitive estuarine environment. In recent years, the commercial 
fishing industry has been in decline, leading to changes in the local business 
structure. This decline highlights the need for information on the changing 
local economy in Morro Bay. City managers and the Chamber of Commerce have 
teamed with the San Luis Obispo Science and Ecosystem Alliance (SLOSEA) to 
establish connections between the effect of environmental perceptions of Morro 
Bay on visitor activities and spending. Intercept surveys will be administered 
to residents and tourists during the summer of 2007. Results will be analyzed to 
determine specific relationships, such as the effect of environmental 
perceptions on recreational activity choices and expenditures of coastal users.