Helping Consumers Navigate Green: Creating the Definitive Criteria for Green Consumer Products and Services

Donald Bren School of Environmental Science and Management

Group Project 2008

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Project Abstract:

The goal of our research project is to understand consumer preferences and behaviors regarding environmentally-friendly product selection.  Responses from our survey questionnaire will help inform criteria to identify green business and services.

Final Report is Published

Click Here

What's  New

  • Consumer Survey Ready for Distribution - Nov. 13
  • Draft Proposal received well - May 29
  • Website Online - June 1

Key Milestones

  • June 12 - Final Project Proposal
  • October 5 - Consumer Survey Created
  • November 30 - Progress Report
  • more ...

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For problems or questions regarding this Web site contact consumers@bren.ucsb.edu.
Last updated: 11/15/07.